The Difference Between A Fashion Stylist and an Image Consultant 時尚造型師和造型顧問的差異is definitely a blurred line but one that is there nonetheless. We are often asked this question, and at times it is a little confusing to explain. With Chiefglammy’s past experience as a TV presenter, news anchor and now is a fashion stylist; she knows very well how two similar roles can be easily confused. Is there a difference? Yes there is,however it is a small difference and it is normal to work both roles. A lot of people have an idea of what a fashion stylist is; simply because it is the more “commercial” term used in the media.
Let me just say that there is also many roles within the “fashion stylist” family, but we will leave that info for another day.
The simplest way to explain the differences are that a fashion stylist works on getting a person ready to create an image for a particular lifestyle choice,events, shootings, windows etc. They are the architects of the image they create, the client is the model.
A fashion stylist focuses on a public appearance; we create a concept or develop a marketing plan to promote a product or celebrity. The image of a celebrity or public figure is built up to catch maximum publicity.
When receiving training we study specific courses which are usually focused more on television,marketing , celebrity styling,personal shopping and visual merchandising and most recently personal branding. The best training a fashion stylist can ever get is on-the-job training as our role is certainly more practical. Commercial or editorial stylists usually work in or with a team of photographers , editorials, fashion designers ,fashion brands, make-up artists and creative directors to achieve a per-decided look. As fashion stylists our work is more about creating a guise and how that impacts a client’s target audience.
Simply put; it is all about perception.
An Image Consultant is one that helps clients create an image of their own self in a much more technical manner opposed to fashion styling. Most fashion styling clients now prefer to retain one stylist who them also becomes their image consultant. An Image consultant also teaches their client on the basic classic rules on fashion and style: they work with the individual to discover who they are and what they need in their life. Image consultants ensure that you look like the person you are and that the wardrobe that is recommended suits who you are, what you look like and where you are in your life. Image consultants create a wardrobe and image which is a natural extension of a client’s personality. It is more of REAL image of the client as opposed to what image they would like people to have of them or a more edgy,primal image that fashion stylists always seek to create; another view of you.
Like we said before, an image consultant’s role is much more technical.
The two roles are separate but can be intertwined for the right circumstance. In my opinion, the most successful fashion stylists are ones who understand how to balance and mix the two at every job.
In the past, because of the personal nature of an Image consultant’s job, it has been said that anyone can become a fashion stylist (WRONG), anyone can try but to have maximum success and build a great personal brand for yourself whilst sticking to a title that is easily confused is not easy. There are also very specific areas where a fashion stylist works on that would possibly would not be on the portfolio of an image consultant and vice-versa.
Examples for stylists jobs: a commercial photo shooting, fashion buying exercise or fashion catalog; catwalks and fashion communication jobs.
Some image consultants areas that generally do not intermingle: International Business Protocol, Effective Communication, Business Coaching and Etiquette.
It is a given that both a fashion stylist and an image consultant must know and understand the basic fundamentals like body shape, the appearance of different cuts and fabrics and color as well as the principles of design. In practice most Stylists or Image Consultants have a stronger experience on either of both depending on training, desire and actual experience.
One needs to incorporate both areas of expertise to a certain degree. Image/Style is a combination of inner and outer and I have found this to be true in my dealings with clients from all walks of life.
Header Image Source: Janelle Long